2017 Jeongdong Theater Tradition Series
Lotus, A Flower Comes Out Once More Open!
Celebrating the premier of newly original work, Lotus
Jeongdong Theater had appointment ceremony of ambassadors with ‘Highlight’
In the purpose of presenting the traditional performing arts to young generation,
It is a New leap forward of Korean wave on traditional arts with K-pop starts!
Highlight came back with new name and Jeongdong Theater joins to their new start!
It is Challenge to change the stratum of the audience on traditional arts!
Jeongdong Theater (President Sangwon Son) had appointment ceremony of ambassadors with an Idol group ‘Highlight’ celebrating the opening and premier of its newly original work Lotus, A Flower Comes Out Once More on April 6th. Joining to new start of ‘Highlight’ as it changed newly the name, the theater put its goal improving the interest of young generation toward the Korean tradition and changing the stratum of the audience on traditional arts.
‘Highlight’ also readily agreed to serve as an ambassador who will have missions to globalize and to popularize Korean traditional performing arts and they will be more active in presenting the Korean traditional performing arts. Especially, as the theater team gave a notice to expend its stratum of the audiences through various original works, Jeongdong Theater expressed the expectation that it could present the theater and its performances to the young generation appointing ‘Highlight’ as the ambassador.
The ambassador, ‘Highlight’ will have various activities of promotion such as photo and video shooting to promote the Korean traditional performing arts. They already participated in a pre-promotional video shooting of Lotus, A Flower Comes Out Once More which is original work of Jeongdong Theater. The video which was exposed in SNS has viewers more than 60 thousand in a short time and it demonstrated the promotional effect of the ambassador. Also, ‘Highlight’ recorded the announcement for the audiences to inform the matters be attended to so the audiences will meet the voices of the ambassadors at the auditorium before the beginning of the performance.